Case Study
Urban Village Fete 2025 — Greenwich Peninsula
Highlights and community voices from the Urban Village Fete's 10th anniversary at Greenwich Peninsula — independent makers, street food, family workshops, and the spirit of a London summer in one place.
Brief
Greenwich Peninsula commissioned Vivid Squad to capture the Urban Village Fete 2025 — the event's 10th anniversary edition, held across the estate in London SE10. The fete has grown from a small neighbourhood gathering into what BBC Radio London broadcaster Robert Elms described on camera as "a real fixture on the London calendar". Getting to ten years, he said, "feels quite grown up".
The brief was built around two complementary outputs. First: a vibrant event highlight film that captured the atmosphere, scale, and character of the day. Second: a series of on-the-spot vox pop interviews with real visitors, vendors, and organisers — providing the authentic, first-person content that performs best on social media and in community communications.
That framing shaped how we approached the edit — less "festival coverage", more a portrait of a community that's built something worth returning to.
Vivid Squad works with Greenwich Peninsula across multiple events each year as their primary on-site production team. Arriving at the Urban Village Fete with an existing knowledge of the site, its sightlines, and the client's editorial preferences meant the team could focus entirely on coverage quality rather than logistics.
“It's really a spirit of community that we're building in Greenwich Peninsula — celebrating lots of creative practitioners, from NOW Gallery through to all of the amazing workshop leaders in the park.”
What We Delivered
- Event highlight film
- Vox pop visitor interviews
- Social media cut-downs
- On-the-ground event photography
About the Project
The 2025 edition of the Urban Village Fete lived up to its decade of reputation. The estate was filled with independent retailers, street food vendors, craft workshops, live music, children's activities, and dog circus performances — yes, genuinely. K9 Circus offered 40-minute sessions where "totally untrained" dogs were turned into "circus-worthy performers". Georgie Gil of Jerk & Grind brought Caribbean street food cooked authentically on a jerk pan, serving Trinidadian-style ham bread and homemade jerk sauces. Penny from the Ministry of St ran drop-in harvest knot workshops with origins going back to farm workers celebrating the end of harvest. Sam led rosette workshops throughout the day. Ryan, a visitor from the United States, summed it up simply: "I've been to London many times and didn't even realise this was all here."
The variety of voices and stories on offer was exactly what makes a vox pop shoot like this work. Rather than directing people toward broad praise, we drew out specific detail — what they'd bought, what surprised them, what they'd tell someone who hadn't come. One visitor came expecting "a few food trucks and a DJ" and found "loads of stuff for the kids". Another called it "probably the best village fete you've never been to". That kind of specific, genuine reaction is far more compelling on social media than a polished brand statement — and it's what interview content is built to capture.
Covering a multi-zone festival requires two simultaneous modes of camera work. Wide establishing shots and elevated angles set the scale — the crowds, the stalls, the layout of the estate. Close, reactive handheld work captures the texture of the day: the chaos of a busy food queue, hands weaving a harvest knot, a dog nailing its circus routine, children watching with complete focus. The Vivid Squad team moved between both registers throughout the day, ensuring the edit had the visual range to hold attention from start to finish.
The vox pop interviews were filmed on-location across the site, keeping the event atmosphere present in frame rather than pulling subjects into an artificial setup. Questions were designed to produce quotable, specific answers — the kind that work as standalone clips on Instagram Reels or TikTok, where a single strong line from a real person consistently outperforms produced content. The resulting interview sequences were packaged as short-form vertical cuts alongside the main 16:9 highlight film.
This project is part of Vivid Squad's ongoing content partnership with Greenwich Peninsula, covering events and activations across the estate throughout the year. Each shoot builds on the last — the team arrives better prepared, the edit comes together more quickly, and the content lands more precisely on what the client's channels actually need.
What we delivered
Social cuts within 48–72 hrs · Full film within 5–10 working days
Ongoing partnership
Multiple events covered per year across Greenwich Peninsula
Project Details
- Client
- Greenwich Peninsula
- Location
- Greenwich Peninsula, London SE10
- Event Type
- Community Festival & Cultural Activation
- Deliverables
- Highlight Film · Vox Pop Interviews · Social Cuts
- Services
- Event Videography · Vox Pop Interviews · Event Photography · Social Media Content
- Explore Services
- Event Video Production →Commercial Photography →
Need professional coverage for your next launch or event? We'd love to hear about it.
View all case studies →From the shoot
Festival Atmosphere
Wide and detail shots across the fete's stalls, food vendors, and crowds
Visitor Interviews
On-location vox pop interviews with visitors, vendors, and organisers
Community & Culture
Workshops, makers, live entertainment, and community moments throughout the day
FAQ
Common questions
Can you film both an event highlight reel and interviews at the same shoot?
Yes — this is a format we regularly produce. We run a two-track approach on the day: one camera operator focused on documentary coverage of the event, another managing the interview setup. You get two distinct content assets from a single shoot, which gives marketing teams far more to work with without doubling the production cost.
How do you direct vox pop interviews to get genuinely useful answers?
We ask specific, open questions that draw out real detail rather than generic enthusiasm. Rather than 'Did you enjoy it?', we ask things like 'What surprised you most?' or 'What would you tell a friend who missed it?' Specific answers — the kind where someone names a vendor, a moment, or an unexpected discovery — make far better social content and are far more persuasive to future visitors.
What kinds of community events and cultural festivals do you cover in London?
We cover a broad range — public festivals, street markets, cultural activations, community days, charity events, and neighbourhood campaigns. We work with property developers, venue operators, arts organisations, and local authorities across London. Greenwich Peninsula is one of several clients we cover on an ongoing basis throughout the year.
How do you manage coverage across a large, multi-zone outdoor event?
Before the shoot we walk the site and map the key zones, timings, and moments we can't miss. On the day we split coverage so we're across the event at all times — never anchored to one spot when something is happening elsewhere. Existing knowledge of the venue helps enormously, which is one reason our ongoing partnership with Greenwich Peninsula gets stronger with each project.
How quickly can event video and interview content be delivered after the shoot?
Social media cut-downs are typically delivered within 48–72 hours so you can publish while the event is still trending. Full highlight films are usually ready within 5–10 working days. For clients running regular activations, we're used to working to tight post-event publication windows.
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